In the context of behavioural change work, anchoring refers to ‘a stimulus which triggers a specific physiological or emotional state or behaviour’. It gives us the ability to access desired feelings at lightning speed which we can utilise to help us achieve the outcomes we desire.
Sometimes we create anchors involuntarily. For example, if you think of your favourite teacher’s name from school, or the smell of a certain food or perhaps a photo on holiday or a song you heard, you may find that you get a whole host of emotions instantly. These can empower or disempower, motivate or demotivate. Essentially they stimulate an instant neurological response that creates a specific emotional condition. Throughout our lives, we often spend a lot of time reacting unconsciously to the effects of anchors.
Anchors can be created in any representational system. When helping someone anchor a state, you can touch them in a unique and specific way which can be repeated i.e. touching them on a knuckle. You can also get the person to apply the anchor themselves when you give them a verbal indication to do so.
Firstly decide what state you want. Be precise – a word or two will usually do. i.e. Confident, Super-charged, Calm, Resourceful.
How does NLP anchoring works?
Russian physiologist & psychologist Ivan Pavlov is most well known for his findings on human and animal conditioning. While doing a research on dogs’ digestion, he discovered the phenomenon called a 'Neurological Bridge' or more commonly known as 'Anchoring'. When it came to meal time, Pavlov would ring a tuning fork and the high pitched sound would summon his dogs to the food. After repeating this numerous times, he found that even without any food, the dogs would salivate from hearing the sound of the tuning fork.
By doing so, Pavlov associated the ringing sound of the tuning fork to food.
This is how NLP anchoring works. By conditioning responses to unique NLP anchors, we are able to deliberately get into specific states just by triggering the unique NLP anchor. Just like Pavlov’s dogs.
So NLP anchors are really a stimulus for us to get into
whatever states we want. Similarly as Pavlov uses the tuning fork
sound to act as a stimulus, with NLP anchoring, we can set certain
anchors to act as the stimulus to certain states. And after many
repetitions, the association between the NLP anchor and the state will
be conditioned.
The 4 steps to Anchoring – RACE
1. Recall a specific time when they had the emotion they wish to anchor.
2. Anchor - Provide a specific stimulus at the peak of the state, Anchor (see diagram)
3. Change the person’s state (pattern interrupt)
4. Evoke - Set off the anchor to test, Evoke
The 4 keys to successful anchoring - ITURN
1. The Intensity of the experience
2. The Timing of the anchor
3. The Uniqueness of the Anchor
4. The Replication of the stimulus
5. (the Number of times repeated – this is an optional additional stage)
State Elicitation Script – A “Transderivational Search”
| You’re looking for a specific time they can associate to. |
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| Turn up the submodalities if necessary. When they’re in this state, they’re fully associated. Get ready to apply the anchor |
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Then...
| As you see that they're about to reach the peak emotion, apply the anchor and hold it for 5-15 seconds (or get them to do it). |
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To learn how to Anchor among many other powerful techniques for lasting and beneficial Neurological change - consider our NLP and Coaching Practitioner Course - Click Here or for more information about our Coaching Click Here









